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Is mobile hastening the end of predictable behavior?
With the proliferation of alerts, targeted push notifications and mobile-only deals, it seems that smartphones and tablets are aiding consumer predictability.
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Local advertising spend on mobile to reach $1.9B this year: report
Mobile local advertising spend will reach $1.9 billion in 2013 and is expected to surpass online local advertising spend by 2017, according to a new report from BIA/Kelsey.
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Lucky Charms drives engagement with grown-up fans via augmented reality app
General Mills cereal brand Lucky Charms is leveraging mobile to drive engagement and give customers a chance to win prizes via a new augmented reality application.
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Nestlé Purina Pet Care Co. sticks with apps for engagement
Purina has rolled out its seventh mobile application for its Friskies cat brand that aims to connect with consumers and their pets via gaming.
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Sesame Workshop cements memory skills for children via interactive app
Sesame Workshop has rolled out a new mobile application for iPhone and iPad devices that helps children between the ages of 2-6 years old build memory and organizational skills.
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