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Is Facebook missing an opportunity in mobile search? – Mobile Marketer

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January 17, 2013

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Is Facebook missing an opportunity in mobile search?
Mobile search is ripe for innovation and Facebook could be the one to do it, given its large user base. However, by not making its new Graph Search service available on mobile at launch, this leaves the door open for someone else to take the lead as an agent for change.
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Pull-Ups relies on augmented reality to encourage potty training
A new mobile application from Kimberly Clark’s Pull-Ups leverages mobile games featuring Disney characters and augmented reality to help moms and children stay motivated throughout the potty training process.
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Curation keeps mobile users engaged: Polar Mobile exec
NEW YORK – An executive from Polar Mobile at Luxury Daily’s Luxury FirstLook 2013 conference said that publishers need to focus on curation versus creation with mobile content in order to drive traffic and keep users engaged.
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Indianapolis Motor Speedway increases brand awareness via mobile photo sharing
The Indianapolis Motor Speedway is tapping into mobile photo sharing as part of its marketing campaign to promote the upcoming Indy 500 race.
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