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IPhone vs. Samsung Galaxy SIII: Which offers the better advertising platform?
With Samsung’s Galaxy SIII outselling the iPhone in the third quarter, this raises the question for marketers of which smartphone offers greater potential as an advertising vehicle?
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Jaguar Land Rover exec: Premium consumers more likely to use smartphones for new vehicle shopping
NEW YORK – A Jaguar Land Rover executive at the ad:tech 2012 conference said that location-based mobile advertising provides multiple benefits for the company, including the ability to incorporate a tactical message.
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Wired exec: Tablets help publishers, advertisers create engaging reader experiences
NEW YORK – A Wired executive at the ad:tech 2012 conference said that the tablet market is maturing and publishers are now focused on creating sustainable tablet revenues, as well as developing unique content in a cost-effective manner.
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Channel 4 marries print and mobile via augmented reality
British broadcast network Channel 4 has rolled out an application to let fans of celebrity chef Jamie Oliver interact with cookbook content through their handsets.
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18-34 demographic very receptive to mobile ads, sharing offers: report
Mobile users between the ages of 18 to 34 years old are strongly receptive to mobile ads, with 47 percent having clicked on a mobile ad in the past three months, according to a new report from RadiumOne.
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