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Neiman Marcus taps global desire for luxury via ecommerce expansion
Department store chain Neiman Marcus is expanding its ecommerce site by offering shipping to more than 100 countries worldwide through a partnership with FiftyOne Global Ecommerce.
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Bentley strengthens brand loyalty through holiday collection
British automaker Bentley Motors is targeting holiday shoppers with a new collection of gift items designed to strengthen brand loyalty among enthusiasts and build up its customer base.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Johnnie Walker drives gift purchases via Porsche Design partnership
Targeting affluent holiday gift-buyers, spirits brand Johnnie Walker and Porsche Design Studio are partnering to market a collection of products that includes limited-edition bottles and made-to-order bars for the home.
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Customers should lead brand social strategy: ad:tech exec
NEW YORK — A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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InterContinental Hotels ups culinary experience via mobile program
InterContinental Hotels is adding to the culinary experience at its properties in Atlanta, San Francisco, Boston and Miami through the Kitchen Passport mobile program that features recipes by the hotels’ executive chefs from around the world.
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Louis Vuitton, Burberry, Fisker and WSJ. Magazine – News briefs
Today in luxury marketing – Galeries Lafayette inaugurates Louis Vuitton holiday windows; Burberry profit cut by move into perfumes; Fisker says $30 million in luxury cars destroyed by Sandy in New Jersey port; Another editor departs Harper’s Bazaar for WSJ. Magazine.
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Voting, politics and mobile
While neither the Romney or Obama campaigns discussed how much of the roughly $159 million spent in online advertising was allocated to mobile, they both disclosed their involvement in advertising on mobile phones and tablets.
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