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Integrated mobile messaging makes gains, but is it enough? – Mobile Marketer

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January 6, 2015

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Integrated mobile messaging makes gains, but is it enough?
While mobile messaging often presents challenges for marketers interested in developing integrated experiences, this could be changing in 2015 as new options begin to emerge.
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NBC Universal, Electronic Arts see 60pc approval rate with Snapchat ads
Brands including NBC Universal and Electronic Arts are seeing quantifiable results from their advertising efforts on Snapchat, which garnered a receptivity rate that was more than three times the normal, according to a new report from Millward Brown that was sponsored by the social media app.
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Hardware makers love wearables, but consumers are perplexed
Wearables’ ability to link with services from healthcare to business is a big trend at the International Consumer Electronics Show this year, even as new research suggests consumers struggle to use high-tech devices, raising questions for marketers.
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How to gamify shopping via Polyvore for social commerce advantage
As social commerce gains momentum, newer platform Polyvore is emerging as a force due to its interactivity and gamification qualities.
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Sundance Film Festival to offer exclusive content via Keek social video app
The Sundance Film Festival is partnering with social video network application Keek to offer snowboard fans exclusive content from the Learn to Ride series, providing media and celebrities a chance to learn to ride from professional snowboarders.
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