Instagram’s video carousel ads a chance to spin creative stories
Instagram’s recent rollout of swipeable carousel advertisements underscores the momentous shift to video marketing on mobile and also signals the need for innovative storytelling that makes use of new creative assets instead of repurposing existing content.
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Campaign of the week: Coca-Cola unlocks Snapchat’s super powers
Coca-Cola unleashed Snapchat’s super powers for the Captain America: Civil War premiere by leveraging social influencers to broadcast timely content in the Stories section of the platform. Watch this video for the full analysis.
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Chevrolet revs up mobile gamification in millennial-friendly strategy
Chevrolet is angling for younger fans with a sponsored ad on Twitter that brings users to a microsite featuring a mobile-optimized quiz informing players of the compact vehicle best-suited to their personalities.
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The Walking Dead makes trading card debut on mobile
AMC’s The Walking Dead and its prequel series Fear the Walking Dead are providing super fans with a digital marketplace to collect trading cards based on the series via a mobile application, building on their significant followings.
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