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Instagram may be key to fashion’s see now, buy now democratization – Luxury Daily

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April 21, 2016

Instagram photo from Balmain creative director Olivier Rousteing

Instagram photo from Balmain creative director Olivier Rousteing

Duty-free is the sixth continent for luxury retail, says McKinsey partner
SEOUL, South Korea – Traveling Asian consumers and their penchant for duty-free shopping are shaping the future of luxury more so than any other trend, said a lead partner at McKinsey & Company during the Condé Nast International Luxury Conference April 20.
Click here to read the entire article on Luxury Daily

Instagram may be key to fashion’s see now, buy now democratization
SEOUL, South Korea – As the velvet ropes of luxury continue to come down, Instagram has created an outlet for storytelling that has democratized the industry, according to panelists at the Condé Nast International Luxury Conference April 20.
Click here to read the entire article on Luxury Daily

Technology to bring luxury to age of entanglement: Wired Consulting director
SEOUL, South Korea – Virtual reality, artificial intelligence and other emerging technologies can help brands future proof the luxury industry.
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Estée Lauder exec: Beauty industry is catching the Korean Wave
SEOUL, South Korea – South Korean beauty trends are taking the global skincare and cosmetic industry by storm as the Asian nation’s demand for innovative solutions impacts product development.
Click here to read the entire article on Luxury Daily

Pace of cultural change must be met with careful observation, sharp reactions
SEOUL, South Korea – Change is wrought too quickly to anticipate, meaning that brands need to be fast reactors, according to Vogue China’s editor in chief at the Condé Nast International Luxury Conference on April 20.
Click here to read the entire article on Luxury Daily

Price alignment is not a strategy but an obligation, says HSBC analyst
SEOUL, South Korea – Luxury brands can no longer get away with disparate pricing around the world, according to an analyst from HSBC speaking at the Condé Nast International Luxury Conference.
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Fashion allows wearer to inhabit ideal self: Jason Wu
SEOUL, South Korea – Fashion is an ongoing game of dress-up, but that gives it an ability to affect change, according to designer Jason Wu at the Condé Nast International Luxury Conference on April 20.
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Flattening of luxury world marked by copying and being, not having
SEOUL, South Korea – With communication flattening the world, the meaning of “luxury” has shifted, according to a museum director at the Condé Nast International Luxury Conference on April 20.
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Mobile M&As increase 35pc on wave of branded content interest: report
The number of mobile-related merger and acquisition deals rose 35 percent during the first quarter of 2016 as businesses looked to beef up capabilities related to mobile distribution of branded content, analytics and machine learning, according to a new report from Berkery Noyes.
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Moncler, Mercedes-Benz, Johnnie Walker and IWC – Live news
Luxury Daily’s live news from April 20 – Moncler investigates down suppliers following animal mistreatment claims; Mercedes-Benz hones fashion voice with style-centric social platforms; Johnnie Walker educates on environment impact of Internet use; IWC uses gamification to debut charitable timepiece.
Click here to read the entire article on Luxury Daily

Heritage brands, Louis Vuitton, Dolce & Gabbana and watches – News briefs
Today in luxury marketing – The future of luxury is now, as heritage brands meet new demands; Behind Louis Vuitton’s pinky promise; Patrizio di Marco and Dolce & Gabbana match not happening; When it comes to luxury watches, green is the new blue.
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Targeting customers in abstract terms versus concrete
Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.
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How mobile can swing the vote in the primaries and on Election Day
If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.
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