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Instagram is linchpin to mobile’s multichannel success
Gone are the days when marketers solely rely on Facebook or Twitter to drive their multichannel efforts. Instagram is becoming the new engagement channel companies are leveraging to strengthen mobile, social and television initiatives.
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US mobile ad budgets jump 95pc in first half: IAB
Marketers significantly increased their spend on mobile in the first half, as budgets climbed 95 percent, according to a new report from the Internet Advertising Bureau.
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Will cash infusion help Sprint better compete against AT&T, T-Mobile?
Japanese wireless carrier Softbank is in talks with Sprint Nextel to take a majority stake in the company, a move – if it happens – that has the potential to rewrite the carrier landscape.
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73pc of users engage with American Family Insurance ads
American Family Insurance is seeing a strong initial engagement rate on a new mobile ad campaign that uses video and games to increase brand awareness and ultimately drive quotes from agents.
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