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Industry divided on significance of location technology, data – Mobile Marketer

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March 17, 2014

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Industry divided on significance of location technology, data
NEW YORK—A panel at the fifth annual Mobile Marketing Day conference clearly displayed a divide in the industry when it comes to leveraging location information and data to better market to consumers.
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How  the biggest news organizations tackle the mobile homepage 
The Wall Street Journal, The Washington Post, CNN, The New York Times and USA Today all take completely different approaches when it comes to developing a mobile homepage. Although the tactics and advertising options vary, the common thread among all of the publishers is that mobile deserves tailored, up-to-the minute news more than any other platform.
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Unilever’s beacon, music pilots part of startup fundings program
Unilever has partnered seven of its brands with seven digital startups, with the list of companies underscoring where big consumer packaged goods companies are placing their bets in mobile, including on beacon services, music streaming and video.
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Trulia centers $45M multichannel campaign around app downloads
Trulia is launching its first national marketing campaign today that leverages television, online, mobile and radio to drive application downloads during the peak home buying season.
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Mobile Minutes: Prepaid customers, fixed-line cable, Facebook, United
Today in mobile marketing – How AT&T and T-Mobile are ripping off their prepaid customers; The future for fixed-line cable? Mobile; Facebook is building a massive new business that exploits a key weakness at Apple and Google; United’s in-flight video streaming: More evidence that Apple won the app wars.
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