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Incentivization likely to increase mobile email opens – Luxury Daily

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December 15, 2011

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Incentivization likely to increase mobile email opens
Exclusive mobile offers such as event invitations and gifts with purchase can help luxury brands increase ROI on mobile-optimized email efforts.
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BMW pulls out all stops for first four-door coupé
BMW has created a comprehensive marketing campaign spanning television, print and digital that is designed to showcase the sporting dynamics and elegance of the German automaker’s first four-door coupe, the 6 Series Gran Coupé.
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Burberry chooses multichannel marketing for weather-focused Spring/Summer ads
British retailer Burberry has released sneak-peak ads for its Spring/Summer 2012 collection that will be released via print, digital, social media and direct mail.
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Celebrity Cruises uses culinary-themed voyages to increase 2012 bookings
Celebrity Cruises will kick off its Excite the Senses Culinary Themed Cruises initiative that consists of eight food-themed voyages based on the company’s new lifestyle book, “Excite the Senses.”
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Top mobile shopping apps for holiday 2011
This holiday season, brands and marketers are stepping up their mobile application efforts. After skyrocketing mobile sales this Black Friday and Cyber Monday, retailers are starting to understand that mobile shopping apps are crucial to holiday mobile efforts.
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Versace, Vera Wang, Elizabeth Taylor and menswear – News briefs
Today in luxury marketing – The Versace for H&M cruise collection that won’t hit the U.S.; Vera Wang to enter menswear; Elizabeth Taylor’s jewelry collection goes for over $100M; Luxury menswear growing twice as fast as womenswear.
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