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In-store, mobile convergence essential for luxury retail – Luxury Daily

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February 18, 2011

In-store, mobile convergence essential for luxury retail

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IMG to unleash ambitious social media push with fashion portal
NEW YORK – IMG has revealed an ambitious social media push that lets anyone play a virtual role in all things fashion, such as Mercedes-Benz Fashion Week.
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Four Seasons celebrates redesign by Tory Burch with giveaways
Four Seasons Resort Palm Beach is offering a special restyle package that includes spa credit and Tory Burch gift cards in celebration of the fashion designer’s renovation of the hotel’s guest rooms.
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Alexander Wang sells products via digital trunk show
Brands such as Derek Lam, Carolina Herrera and Alexander Wang are selling garments from their most recent runway shows via digital trunk show destination Moda Operandi.
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In-store, mobile convergence essential for luxury retail
Luxury marketers need to use mobile to complement their in-store marketing strategy because affluent consumers demand immediate convenience, connection and communication.
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Bentley breaks world speed record to prove outstanding performance
Volkswagen Group-owned Bentley Motors Ltd. is skating on thin ice to promote the traction and stability of the automaker’s Continental Supersports convertible.
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Yves Saint Laurent, Van Cleef & Arpels and Starwood – News briefs
Today in luxury marketing – Valerie Hermann steps down as YSL’s chief executive; A night at the museum with Van Cleef & Arpels; Starwood Hotels and Resorts Worldwide to check into the Middle East with 25 new hotels.
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Luxury Daily will not publish Feb. 21 in honor of Presidents Day
Luxury Daily will not be publishing on Monday, Feb. 21 in honor of Presidents Day.
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Application-testing mantras for marketers
Mobile communications at the level of mass adoption that the market is seeing requires comprehensive testing to ensure that the apps are market-ready prior to launch.
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