ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

IHeartRadio bids for on-demand music leadership, holds on to live radio – Mobile Marketer

IHeartRadio bids for on-demand music leadership, holds on to live radio 
IHeartMedia’s iHeartRadio is going after Spotify, Apple Music and other music streaming services with its two new mobile products that allow users unlimited access to music and heating up the on-demand entertainment space.
Please click here to read the entire story on Mobile Marketer

20th Century Fox unleashes Assassin’s Creed VR experience ahead of film’s release
With the release of the highly anticipated Assassin’s Creed film just around the corner, 20th Century Fox teamed up with AMD and Alienware to produce an immersive VR experience to promote the film.
Please click here to read the entire story on Mobile Marketer

Tag Heuer takes flight alongside alpine adventurer in sponsored film
Swiss watchmaker Tag Heuer is taking consumers to new heights by supporting a film with elevated ambitions.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free