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Luxury brands approaching revolutionary CRM innovations: expert
Customer relationship marketing technology is nearing a point where prestige brands will be able to administer a quality of service that delivers on the promise of luxury in ways never before possible.
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Hugo Boss showcases new collection via branded iPad magazine
German designer Hugo Boss is targeting tech-savvy consumers with an iPad application that engages users via video, exclusive interviews, news and information on new products.
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Tag Heuer employs young designers to reach new consumer base
Swiss watchmaker Tag Heuer succeeded in reaching a younger audience by holding a contest where eight teams of product design students constructed three watches interpreting the brand’s classic Monaco chronograph.
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Cadillac taps Laurence Fishburne as spokesman to drive brand in new direction
Leading luxury auto brand Cadillac has named stage and screen actor Laurence Fishburne spokesman for the automaker’s upcoming “Red- Blooded Luxury” campaign targeting affluent Americans.
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The Luxury Collection draws globe-trotters with destination-themed cocktails
Starwood Hotels and Resorts’ upscale chain, The Luxury Collection, is hoping to pique customers’ interest this holiday season with the launch of The Cocktail Collection, an assortment of new drinks inspired by the chain’s many locations around the world.
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Gucci, LVMH, Hermes and Maserati – News briefs
Today in luxury marketing – Chris Evans for Gucci Guilty Pout Homme fragrance; LVMH crosses threshold of 20pc of Hermes shares; Maserati’s US sales rise 48pc, driven by GranTurismo convertible.
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