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Hugo Boss builds community, drives foot traffic with international foursquare contest – Luxury Daily

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November 30, 2011

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Hugo Boss builds community, drives foot traffic with international foursquare contest
Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.
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Why the sudden obsession with luxury footwear?
The leading luxury department stores including Bloomingdale’s, Bergdorf Goodman, Neiman Marcus and Harrods have been pushing their shoe departments, leading experts to wonder why footwear is becoming a new obsession in the industry.
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BMW Group furthers social discussion with limited-edition graphic design book
German automaker BMW Group is celebrating its 40 years of global cultural engagement efforts with the launch of a limited-edition branded book called “Culture.”
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Bergdorf Goodman pulls out the stops for resort magalog
New York-based department store Bergdorf Goodman’s latest print magazine contains a large amount of fashion pictorials, editorials and interviews with luxury designers, paving the way for brands in the publishing industry and increasing consumer engagement with Bergdorf.
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Tiffany & Co., Marni, Dior and Manolo Blahnik – News briefs
Today in luxury marketing – Tiffany raises annual forecast after profit beats estimates; Marni for H&M is up next; Christian Dior creates special Art Basel makeup and accessories.
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Four changes for Apple iAds to live up to their potential
Apple iAds are mostly still a disappointment to developers, live only in a handful of countries and too few advertisers have gotten involved.
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