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Hugo Boss breaks mobile-plus brand extension campaign with Guggenheim – Luxury Daily

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November 9, 2010

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Hugo Boss breaks ambitious brand extension campaign with Guggenheim
German fashion house Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile channels.
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HauteLook embraces Gilt Groupe model with Getaways travel program
Ecommerce destination HauteLook has followed the Gilt Groupe precedent by launching its own flash-sale travel program, Getaways.
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Alexander Wang deepens brand experience via relaunched ecommerce site
Alexander Wang is one luxury brand among many recently to relaunch its ecommerce Web site, enhancing its branded experience and driving online sales growth.
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BMW, LVMH and Salvatore Ferragamo – News briefs
Today in luxury marketing – BMW to make electric cars pure luxury; Master of the brand: Bernard Arnault; Heritage luxury: past becomes the future; Luxury designers launch 3D glasses for the holiday season.
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Defending the integrity of luxury research
Unity Marketing’s Pam Danziger has recently criticized the new research and conclusions about the luxury and affluent markets published by Bain & Co. and the American Affluence Research Center.
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Seeking nominations for Luxury Marketer of the Year
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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