Hugo Boss bolsters tech savvy via click-to-commerce mobile emails
German apparel brand Hugo Boss is increasing its tech savvy and on-the-go presence through click-to-commerce emails linking to its newly-optimized mobile site that offers 3D, videos and campaign images.
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Forrester: Digital main research tool, in-store main transaction channel
New research from Forrester has shown that consumers search via digital methods but actually buy in-store. Therefore, the experience should be seamless across all channels.
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Barneys demands holiday foot traffic with Disney runway show spectacle
Barneys New York will entice holiday foot traffic from affluent kids-at-heart through a moving art exhibit in its Madison Avenue flagship store holiday windows created under a partnership with Walt Disney Co.
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XOJet chooses US Open to debut first TV commercial
Private aviation company XOJet is targeting affluent consumers watching the US Open Tennis Tournament for its first television commercial.
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Bergdorf affirms New York luxury status in lush magalog plugging 111th anniversary
Department store Bergdorf Goodman is using its fall magalog to push its 111th anniversary designer collection as well as display the usual array of luxury brand advertisements and New York-centric editorial content.
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Four Seasons bolsters local status with Food & Wine event, package
Four Seasons Resort, Maui at Wailea, is strengthening its reputation as not only a high-end travel brand, but a provider of cuisine and entertainment through an event and hotel stay package that aligns with the Wailea Wine & Food Festival.
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Ferragamo, worldwide markets and Miami commerce – News briefs
Today in luxury marketing – Ferragamo sees 2012 growth despite Chinese shadows; U.S. retail stocks gain ground; German stocks little changed, paring earlier losses; Sales at Bal Harbour Shops tops in world.
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Responsive design and the continued rise of the mobile Web
Responsive Web design is a powerful and flexible approach that is being used by organizations of all shapes and sizes to address a critical need.
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