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Hublot places consumers at center of corporate event via Snapchat – Luxury Daily

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September 30, 2015

Opening of #Hublot2

Opening of #Hublot2

Saks shortens distance between New York and Toronto in international love story
Department store chain Saks Fifth Avenue is teasing the upcoming opening of its first Canadian locations by capturing a long-distance love affair that crosses borders.
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Holiday forecasts are up as gift cards present retailers with opportunities
Affluent households in the United States will purchase $33 billion worth of goods this holiday season, a 4 percent increase from the year-ago, according to American Affluence Research Center’s 27th annual Millionaire Monitor.
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Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
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Hublot places consumers at center of corporate event via Snapchat
Swiss watchmaker Hublot is taking consumers inside the inauguration of its second manufacturing facility in Nyon, Switzerland, with a Snapchat story.
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Childrensalon lets consumers’ “adorable” children drive sales
Online retailer Childrensalon is looking to user-generated content to spur loyalty and sales with the launch of a new social network.
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Maxus Global exec: Marketers need more thoughtful approach to mobile platforms
NEW YORK – An executive from Maxus Global at the Mobile Media Summit Sept. 28 stressed how important it is for marketers to not follow the herd and think carefully about how to approach the growing number of mobile platforms as they are very different from one another.
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Dior, Valentino, Breguet and Four Seasons – Live news
Luxury Daily’s live news from Sept. 29 – Dior explores heritage from outside perspective in new tome; Valentino highlights heel versatility in magician-themed video; Breguet likens brand innovations to Silicon Valley for museum exhibit; Four Seasons embraces coffee culture with Barista Bootcamp.
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Schiaparelli, Porsche, digital Asia and Parmigiani Fleurier – News briefs
Today in luxury marketing – Schiaparelli postpones reviews of its first ready-to-wear; Paul Walker’s daughter “sues Porsche” over fatal crash; The digital Asia effect; Independent luxury watchmaker hoping to raise its profile.
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5 tips to prepare for the mobile holiday shopping season
As we are all planning in earnest for the 2015 holiday season, here are a few lessons to keep in mind to make this coming December a month to remember.
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