Please click here to sign up for Mobile Marketer for free

How Starbucks is pushing the envelope with SMS, MMS marketing
Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy.
Please click here to read the entire story on Mobile Marketer

Can mobile save the TV star?: ABC launches live-streaming app
With traditional network television viewership continuing to plummet, ABC is the first network to make live content available to mobile users on a full-time basis via the new Watch ABC mobile application.
Please click here to read the entire story on Mobile Marketer

Folgers taps voice recognition for brand building
Folgers is leveraging a mobile application to mix up its classic marketing jingle for consumers.
Please click here to read the entire story on Mobile Marketer

Dodge, Universal Pictures aim for engagement via multichannel campaign
Chrysler Group’s Dodge is partnering with Universal Pictures to get fans excited for the upcoming “Fast & Furious 6” film with a campaign that includes mobile, television and online components.
Please click here to read the entire story on Mobile Marketer

63pc of affluent consumers want to opt out of online tracking: Luxury Institute
Sixty-three percent of affluent consumers would choose to keep their online history and Internet activities private through an opt-out tracking policy, according to a new survey from the Luxury Institute.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free