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How SMS advances luxury CRM efforts – Luxury Daily

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March 14, 2011

Neiman Marcus struts its stuff via branded social hub
Neiman Marcus is relying on its NMdaily branded blog to position itself as an innovator and influencer of fashion trends.
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How SMS advances luxury CRM efforts
Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.
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 Matthew Williamson to extend customer base with Macy’s line
Matthew Williamson forayed into the mainstream retail sector with a line for Macy’s and since the economy is still fickle at best, it may not be such a bad idea for some prestige brands to stretch into a less-than-luxury realm.
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Ritz Carlton targets spring breakers with three-for-two nights offer
The Ritz Carlton Marina del Rey’s spring 2011 holiday package that offers a complimentary third night is meant to increase the number of days guests spend splurging at the hotel’s bars and restaurants.
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Diane von Furstenberg empowers women with special events
Last week, Diane von Furstenberg celebrated International Women’s Day with special events across the United States meant to empower women.
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McLaren, Swarovski and luxury consumers – News briefs
Today in luxury marketing – McLaren takes first MP4-12C GT3 out for Silverstone test; Swarovski will jazz your mobile phone; Consumers: We want Gucci or Target, forget the Gap.
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It’s time for bricks-and-mobile
There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.
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