Neiman Marcus is relying on its NMdaily branded blog to position itself as an innovator and influencer of fashion trends.
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How SMS advances luxury CRM efforts
Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.
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 Matthew Williamson to extend customer base with Macy’s line
Matthew Williamson forayed into the mainstream retail sector with a line for Macy’s and since the economy is still fickle at best, it may not be such a bad idea for some prestige brands to stretch into a less-than-luxury realm.
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Ritz Carlton targets spring breakers with three-for-two nights offer
The Ritz Carlton Marina del Rey’s spring 2011 holiday package that offers a complimentary third night is meant to increase the number of days guests spend splurging at the hotel’s bars and restaurants.
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Diane von Furstenberg empowers women with special events
Last week, Diane von Furstenberg celebrated International Women’s Day with special events across the United States meant to empower women.
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McLaren, Swarovski and luxury consumers – News briefs
Today in luxury marketing – McLaren takes first MP4-12C GT3 out for Silverstone test; Swarovski will jazz your mobile phone; Consumers: We want Gucci or Target, forget the Gap.
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It’s time for bricks-and-mobile
There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.
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