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How should luxury brands navigate creative shift on social media? – Luxury Daily

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August 18, 2016

DKNY Instagram account

DKNY Instagram account

How should luxury brands navigate creative shift on social media?
As fashion houses make the transition from one creative director to another, the opportunity at a fresh start presents itself in both design and social media presence.
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Hugo Boss lays out rules of attraction in flirtatious fragrance effort
German fashion label Hugo Boss is uncovering the art of seduction to promote its latest feminine fragrance.
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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
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“Airbnb of China” challenges hotels with international expansion
Chinese home-sharing service Tujia is expanding its sphere of influence beyond its home country.
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Lexus overhauls auto specialists’ attire via haute couture collaboration
Toyota Corp.’s Lexus is interweaving itself further into the fabric of high-fashion by dressing its specialists in couture for the upcoming 2016-17 automotive show season.
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Rémy Martin nurtures vocal talent through one-on-one mentorship
Cognac maker Rémy Martin is encouraging consumers to find their many talents with help from a multifaceted performer.
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Dealerships ill-equipped to sell electric vehicles: report
Automakers are not sufficiently training employees to inform consumers about electric vehicles, according to a report from Sierra Club.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
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Boodles, Rolls-Royce, Chanel and Fairmont – Live news
Luxury Daily’s live news from Aug. 17 – Boodles spurs awareness among refined sharpshooters; Rolls-Royce packs a picnic as it says farewell to Phantom Coupe; Chanel shares farm-to-fragrance narrative in Grasse; Fairmont offers Vancouver concert experience to introduce new suites.
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Hong Kong, Pat McGrath, Antarctica and UK auto sales – News briefs
Today in luxury marketing – Hong Kong retail shares feeling pressure; Pat McGrath is the most in-demand makeup artist in the world; Antarctica now has a jaw-dropping luxury hotel; UK car sales have not been hit significantly by Brexit vote, leading dealer says.
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4 benchmarks for judging quality of leads
As CRM databases become increasingly key to lead-generation activities, and sales and marketing professionals begin to operate more like scientists, a new mantra is taking over.
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