How over-communicating can kill brand loyalty and sever symbiotic relationships
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
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Univision taps Snapchat to score goal at Gold Cup
Spanish language network Univision is leveraging the personalization of Snapchat’s live stories in a new partnership to increase awareness for major events and promote a positive brand sentiment by letting fans take over the experience.
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Stride Rite walks into mobile ads with rebranding campaign
Children’s shoe manufacturer Stride Rite is launching an omnichannel campaign to introduce its rebranding, leveraging mobile and social media to connect with parents from real life experiences and genuine ad content.
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Former Twitter exec looks to change online retail market
Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.
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Wallflower Jeans brings youtube to bricks-and-mortar stores for back-to-school promotion
Juniors’ jean manufacturer Wallflower Jeans is integrating QR codes, YouTube celebs and video with in-store experiences, in another unique back-to-school campaign to connect with teen girls.
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