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How Maserati was able to generate 21K leads through Facebook targeting – Luxury Daily

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March 17, 2017

Maserati Levante

Maserati Levante

Europe holds opportunities for cross-border ecommerce
Ecommerce sales in Europe have been rising around 12 percent each year, a trend that is expected to continue.
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Chanel brings Lily-Rose Depp’s youthful je ne sais quoi to Beauty Talks
French atelier Chanel is fulfilling consumers’ color cravings in the fourth installment of its Beauty Talks video series.
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Canali puts craftsmanship on display in museum-style space
Italian apparel and accessories house Canali is taking inspiration from the art world to immerse consumers in the craftsmanship behind its creations.
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Rolex, Lexus hit with controversy from USGA sponsorship
Swiss watchmaker Rolex and luxury automaker Lexus are navigating rough waters since their sponsorship of the United States Women’s Open is receiving backlash for being held at a Trump-owned golf course.
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Givenchy throws out the rulebook in lively effort
France’s Givenchy Parfums is encouraging consumers to explore the world through a lighthearted lens in the latest campaign for its Live Irresistible line of scents.
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How Maserati was able to generate 21K leads through Facebook targeting
Italian automaker Maserati recently wielded Facebook’s advertising capability to drive direct sales for its Levante SUV, leveraging custom audiences and data-driven pushes.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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Givenchy, Jenn-Air, Tod’s and Gucci – Live news
Luxury Daily’s live news from March 16 – Givenchy announces Clare Waight Keller as artistic director; Jenn-Air asks Alexa to turn on the oven; Tod’s confident overall after subtle Q4 2016 improvements; Gucci to host EDM festival at The Hub.
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Valentino, Tesla, Neiman Marcus and Tom Ford – News briefs
Today in luxury marketing – Valentino growth on track, but IPO on hold; Here’s what’s behind Tesla’s sudden surge in China; Is Neiman Marcus’ real problem not keeping up with the times?; Tom Ford stops see-now, buy-now model.
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