Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting
Retailers, florists and other brands will be guilty more than ever this year of ruining lovers’ Valentine’s Day surprises with retargeted ads, as mobile networks’ push for customer sign-in across all devices boosts the aggregation of personal information.
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Pepsi drops the ball in Super Bowl ads on USA Today app
PepsiCo, no stranger to mobile advertising, is at it again with banner ads on USA Today’s mobile application to build hype for the upcoming Super Bowl XLIX halftime show featuring Katy Perry.
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Pinterest, Snapchat moves point to challenges of monetizing on social
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
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Mountain Dew embraces Snapchat’s real-time narrative potential
Mountain Dew is jumpstarting excitement for two new flavors of Mtn Dew Kickstart by leveraging a real-time, consumer-driven Snapchat story, proving that the social messaging application continues to gain traction as a bridge to build personal connections between brands and customers.
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LinkedIn is missed opportunity for mobile marketers
While brands and executives from around the globe are often present on LinkedIn, very few advertising initiatives appear, making the site a missed opportunity for mobile marketers.
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