Rolex, Omega battle it out to win Chinese market share: study
The once undisputed luxury watchmaker leader Rolex could have a worthy competitor in Omega, which is slowly closing in on the former for search percentage in watch-hungry markets, particularly China, according to findings from the Digital Luxury Group.
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Will marketing to a wider audience dilute Bentley?
Even though Volkswagen’s Bentley may be trying to target a wider audience with the introduction of the EXP 9 F concept car, a Bentley-appropriate price tag along with brand cache may allow the prestigious automaker to avoid brand dilution and keep its luxury status.
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How luxury cruiselines can connect to youngsters via mobile marketing
Since many luxury cruiselines are attempting to draw younger consumers, mobile could be a way for them to attract affluent consumers in a cost-effective, convenient and portable medium.
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Is Instagram a major contender in mobile social media for brands?
Mobile-only social network Instagram is on the fast track to being a hit with brands looking to target iPhone users with visually appealing content. With an anticipated Android version on the way, Instagram is on the verge of making a big splash in the mobile/social space.
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Marc Jacobs, Dior, YSL and Alexander Wang – News briefs
Today in luxury marketing – Marc Jacobs for Dior rumors make a comeback; Hedi Slimane returns to YSL; Alexander Wang denies those sweatshop allegations; Carmakers bundling luxury in small space.
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Why mobile CRM is no longer a luxury
For a growing number of organizations, mobile CRM is no longer a luxury. Today, it is a critical requirement for engaging in high-value prospect and customer interactions outside the office.
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