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How Express could introduce two-way Snapchat marketing to retailers – Mobile Marketer

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How Express could introduce two-way Snapchat marketing to retailers
Express’ use of its public Snapchat account to foster two-way communication between the brand and its loyal fans could soon bring other millennial-friendly retailers to the fray, especially once they discover the potential for receiving customer feedback on new styles.
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Harley-Davidson brings Periscope on the road, revealing 2016 lineup 
Motorcycle manufacturer Harley-Davidson took fans on a ride around the world via Periscope in a unique spin on live streaming product unveils, manifesting the app’s potential in obtaining special brand-consumer relationships.
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