How doubling programmatic spend can boost marketing ROI by 20pc
NEW YORK – A Contexxt executive at the MMA Mobile Automation and Programmatic Leadership Forum stressed the need for marketers to pivot their programmatic spend toward millennials and invest more heavily in mobile video if they want to boost their return on investment by a significant amount.
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Scotts sees 95pc jump in high-value users via programmatic mobile ads
NEW YORK – During the MMA Mobile Automation and Programmatic Leadership Forum, an executive from Fiksu detailed how garden care marketer The Scotts Co. achieved 60 percent beyond its goal for application installs through a programmatic mobile advertising campaign that relied on data for better control.
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Social media ads deliver relevancy while in-app ads fall short
NEW YORK – Executives from Celtra and Opera Mediaworks at the MMA Mobile Automation and Programmatic Leadership Forum revealed that only 6.5 percent of consumers find in-application ads relevant, while social media ads deliver 17.3 percent relevancy, highlighting the importance of hitting consumers on the right platform.
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Since data can be too good to be true, verification is key: MRC exec
NEW YORK – An executive from the Media Rating Council at the MMA Mobile Automation and Programmatic Leadership Forum emphasized how important it is for researchers to value verification and transparency, especially when it comes to location data.
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