ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

How brands can best take advantage of Instagram Stories ads – Mobile Marketer

Instagram Stories adsHow brands can best take advantage of Instagram Stories ads
With Instagram monetizing its Stories feature, interspersing advertising within the 24-hour content, brands need to be sure to tackle campaigns differently compared to those within the newsfeed.
Click here to read the entire story on Mobile Marketer

MTV courts young women with #SeeHer video campaign
MTV and the Association of National Advertisers are coming together for a social video campaign highlighting the resilience and groundbreaking work of women in a variety of industries.
Click here to read the entire story on Mobile Marketer

Home Depot uses mobile to attract employees as well as customers
Home Depot, in an interesting twist, is leveraging mobile not to attract new customers but to attract new employees with a social video series and a mobile-optimized careers site.
Click here to read the entire story on Mobile Marketer