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How augmented reality gives Anheuser-Busch a competitive edge in driving sales – Mobile Marketer

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July 9, 2013

Budweiser bets on augmented realityPlease click here to sign up for Mobile Marketer for free

How augmented reality gives Anheuser-Busch a competitive edge in driving salesĀ 
Anheuser-Busch is one of the few marketers today that is not only experimenting with augmented reality at scale, but is also banking on the technology as instrumental to driving retail sales.
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Smartphone sales weaken but not mobile marketing opportunities
Suggestions that the high-end smartphone market is becoming saturated is bad news for handset makers such as Apple and Samsung. However, for marketers the news is only half bad as time spent on mobile devices continues to grow.
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Chevrolet sees 650pc growth YoY in mobile Web traffic to offers
Chevrolet is seeing success with site growth and traffic since launching a series of mobile sites.
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The Guardian renovates user experience with Android app update
The Guardian has introduced updates to its Android mobile application to create a better user experience for its readers.
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