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Can payments help lagging airlines catch up to fliers’ mobile-first behavior? – Mobile Marketer

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April 11, 2016

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Can payments help lagging airlines catch up to fliers’ mobile-first behavior?
As the aviation industry continues buckling up ways to reach new consumers and streamline current experiences, airlines should focus on quickly adopting the latest mobile payment methods to market to digitally-savvy travelers, many of whom book trips on their personal devices.
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Marriott scores 69pc mobile engagement rate with social-enabled loyalty campaign
As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take a photo of its Super Bowl-branded bus and post it to Twitter in exchange for Marriott Rewards points.
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Mobile marketing week in review: Finding the right context
While Snapchat and Facebook continue to find new ways to put brand content front and center, the bigger news of late is the significant gains in contextual marketing – an area where marketers have struggled – that address users’ needs in one-to-one, relevant and permission-based ways. Watch this video for the full analysis.
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Golf.com tees up mobile video for on-the-go instruction
Time Inc.’s Golf.com is helping readers with their golf game through a new mobile application that uses video to provide personalized coaching, putting it in competition with Condé Nast’s Golf Digest mobile video how-to launch.
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