Home furnishings category is ripe for Uber-like disruption
The home furnishings category is ripe for disruption as curnt online customer experiences lack innovation while the Uber of home furnishings that leverages mobile for a brand-new customer experience has yet to emerge, according to new equity research from Wells Fargo Securities and Fluid.
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General Mills cereal boxes to offer mobile gaming app, promo codes
In time for Halloween, Generals Mills is directing shoppers to a free mobile gaming application with additional promotional codes on its family-sized boxes of Honey Nut Cheerios, Lucky Charms, Cinnamon Toast Crunch and Cocoa Puffs available exclusively at participating Wal-Mart locations.
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Adidas, MMA create mobile marketing playbook to help marketers score
Adidas and the Mobile Marketing Association have released the Mobile Marketing Playbook to help less experienced companies get up to speed quickly by following the example of leaders in the space.
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CMA Festival offers inside scoop to performances, giveaways via Shazam
The Country Music Association Festival, which aired on ABC this week, partnered with music-recognition service Shazam to offer second-screen ads encouraging users to take a more in-depth look at the featured stars.
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A quarter of US Android phone users drive data traffic: study
Nearly a quarter of Android smartphone users in the United States account for more than half of the nation’s Android data traffic, broadening marketers’ options for targeting audiences through behavioral data, according to a new study.
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McGruff the Crime Dog, AlertID hound criminals in new app
As U.S. youngsters prepare to return to school, McGruff the Crime Dog and his home, the National Crime Prevention Council, have teamed up with AlertID on a mobile application that alerts users about suspicious neighborhood activity.
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National 4-H Council takes agriculture education to mobile
Youth development organization National 4-H Council teamed with risk management team CME Group to build an educational mobile application for agriculture despite the hands-on and physical aspects that are crucial in farming.
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