Hilton checks in virtual reality push via 360-degree video experience
Hilton Hotels & Resorts is one of the first hospitality marketers to leverage 360-degree video in an ad unit that enables consumers to tilt or rotate their smartphones as they are immersed in a virtual visit to the chain’s Barbados resort.
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Vibes shows leadership in mobile education tie with Chicago’s DePaul University
In a rare collaboration, mobile marketing platform provider Vibes and Chicago’s DePaul University are underway with a unique program to educate undergrads and graduates on the ins and outs of mobile marketing with aims to enlarge the pool of talent for brands, retailers, agencies and media.
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ConAgra combats delivery service popularity with social media cooking challenge
Consumer packaged goods brand ConAgra wants to make at-home cooking more palatable for millennials, who have a reputation for enjoying ordering out, by encouraging consumers to take a pledge to cook at home for an entire week.
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AARP creates interactive iPad edition with moving images, sound effects
AARP has developed a new digital beauty and style issue for women over 50, and is attempting to cut through the highly diluted content industry with an interactive experience through an iPad application.
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Wow Air recreates reality TV experience for Snapchat campaign
Low-fare airline Wow Air is putting its millennial-centric audience at the focal point of a new campaign encouraging consumers to show off their Snapchat skills for the chance to be a content creator and travel the world.
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