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Hilton checks in millennial-friendly hotel brand with mobile-centric features
Hilton Worldwide is ramping up to target millennial travelers with the introduction of its midscale Tru by Hilton brand, which possesses a digital-first mentality with features such as mobile check-in, room selection, keyless room entry and a reimagined front desk.
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Coca-Cola infuses GIFs with real-time emotions for millennial push
In a move to meet millennials on their own ground, Coca-Cola is offering a way to share an animated GIF that expresses a consumer’s feelings in that moment as part of the new Taste the Feeling campaign.
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Budweiser uncaps party-worthy Super Bowl recipes via sponsored social ads
Budweiser is spiking brand awareness ahead of the Super Bowl by rolling out sponsored advertisements on Facebook featuring recipes for party snacks that consumers can make with the brand’s beer.
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Tag Heuer plays into football fans’ dedication via Connected app
LVMH-owned watchmaker Tag Heuer is continuing focus on its connected timepiece through a partnership with German football league Bundesliga.
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