Hilton blends corporate strategy with brand expertise for social media
PHILADELPHIA — Hilton Worldwide employs a single social media strategist whose job it is to convey the latest intelligence on social media platforms to each of its 11 hotel brands, but each brand maintains its own voice and often relies on individual hotels within that brand to supply content.
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Puma fast tracks mobile with comprehensive theScore sponsorship
Puma hits a triple play with a new comprehensive sponsorship on mobile sports application theScore that includes custom content, engagement and ecommerce.
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Lululemon’s email program prioritizes mobile first, relevancy second
PHILADELPHIA – While the success of email programs heavily depends on relevancy to the consumer, athletic wear brand Lululemon deemed mobile optimization as being the main key at the Email Marketing Summit at eTail East 2014.
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Amtrak, U-Haul, Alex and Ani agree social efforts must involve all teams
PHILADELPHIA – Successful social efforts are executed when all teams of a company are involved, agreed representatives from Amtrak, U-Haul and Alex and Ani during a panel discussion at the Social Commerce Summit at eTail East 2014.
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Mobile search experiences a necessity not just for ecommerce brands
PHILADELPHIA – Panelists during an eTail East Search Summit discussion, 2014, said mobile experiences are a key extension to successfully navigate through the changing search landscape.
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US-Mattress banks on segmentation to target mobile emails
PHILADELPHIA — US-Mattress is seeking to improve the segmentation of its email marketing campaigns, which should help the furniture retailer better direct those shoppers who open them on mobile devices toward an information site as opposed to the ecommerce portion of the site.
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Waldorf Orlando serves mobile diners greener fare with iPad menus
The Waldorf Astoria Orlando, a Florida luxury hotel, is leveraging iPad menus at its Bull & Bear restaurant to streamline the dining experience and eliminate paper menus.
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