Higher mobile budgets correlate to higher revenue, says Coca-Cola exec
NEW YORK – A Coca-Cola executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 said that mobile video outperformed television in a recent campaign for the Chinese New Year, and was twice as effective in fueling sales, proving its potency for food and beverage marketers.
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Maxus Global exec: Marketers need more thoughtful approach to mobile platforms
NEW YORK – An executive from Maxus Global at the Mobile Media Summit stressed how important it is for marketers to not follow the herd and think carefully about how to approach the growing number of mobile platforms as they are very different from one another.
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Ansible exec: Give consumers a reason to share location data 
NEW YORK – An executive from Ansible at the Mobile Media Summit explained that when using a location-based strategy, it is necessary to serve content that is valuable beyond a simple coupon.
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Live Nation eyes bigger mobile budget to incite interest
NEW YORK – A Live Nation and House of Blues executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 admitted that mobile advertisements function best as an inciting point for music fans, leaving 90 percent of actual transactions to occur on desktop.
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