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Hermès takes consumers Elsewhere to reinterpret its print magazine – Luxury Daily

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October 13, 2014

Hermès’ Elsewhere

Hermès’ Elsewhere

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Top ranking brands embrace the curated, digital Age of You: report
Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.
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Hermès takes consumers Elsewhere to reinterpret its print magazine
French leather goods house Hermès’ seasonal digital magazine, Le Monde D’Hermès, has been overtaken by curious creators.
Click here to read the entire article on Luxury Daily

Chanel fights for youthful consumer with boxing gym Bergdorf Goodman pop-up
French fashion house Chanel is reaching out to younger consumers via a temporary display on retailer Bergdorf Goodman’s 5F contemporary department.
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Custom email marketing boosts consumer spend across channels: report
A new report by ContactLab and Exane BNP Paribas identifies Burberry as the only luxury brand fully committed to a digital future because of its cross-channel convenience and embrace of shops on marketplaces such as Tmall and Amazon.
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Lane Crawford turns Shanghai flagship into futuristic arcade for anniversary
Department store chain Lane Crawford is commemorating the one-year anniversary of its mainland China flagship in Shanghai with a playful arcade-themed storewide campaign.
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Urban Digs helps buyers, sellers navigate NYC real estate landscape
Real estate analytics Web site Urban Digs is looking to solve the traditional disorder of New York’s real estate market with coherent, real-time and hyper-local information.
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Top 5 brand moments from last week
The store of the future is beginning to make headway.
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Apple Watch, Aston Martin, Ritz-Carlton and Harrods – Live news
Luxury Daily’s live news from Oct. 10 – Apple Watch on cover of Vogue China sparks concern; Aston Martin reaches new social media heights; Ritz-Carlton offers reward members exclusive opportunity; Harrods presents behind-the-scenes video series with British designers.
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