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Hennessy introduces limited-edition collaboration bottles with mobile offerings
LVMH’s Hennessy is promoting its collaboration with the artist Kaws for a limited-edition bottle that can be previewed by scanning 2D bar codes and SMS calls-to-action.
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Chinese fashion market to triple in size over next 10 years: BCG
The number of affluent consumer households in China will increase by 52 million in the next decade, according to a study from the Boston Consulting Group.
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W print ad pages up 6pc year-over-year, reflects vigorous luxury market
Two-page spreads from brands such as Prada, Calvin Klein, Chanel, Louis Vuitton, Gucci, Christian Dior and Burberry fill up the first 36 pages of Conde Nast-owned W magazine’s August issue, reflecting the rebound of the luxury market.
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Will News Corp. scandals scare advertisers, partners from media giant?
The recent scandals involving Rupert Murdoch and the News Corporation have the potential to affect the company’s ad sales for its publications such as The Wall Street Journal or The New York Post, although some experts doubt that possibility.
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Net-A-Porter bolsters appeal with Dolce & Gabbana addition
Online retailer Net-A-Porter is attracting Dolce & Gabbana loyalists and heightening its own appeal with the addition of the Italian brand to its repertoire.
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Hermes, Audi and retail stocks – News briefs
Today in luxury marketing – Luxury demand lifts Hermes sales forecast; German luxury car maker Audi launches Audi RS 5.
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6 tips to make your Web site mobile-friendly
How to make the retailer’s site friendly to mobile users as more interactions and transactions migrate to mobile sites and applications?
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