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Hennessy goes with video, authenticity assurance for app focus – Luxury Daily

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June 12, 2012

Hennessy VSOP app

Dior sticks to imagery, video in online makeover
French fashion house Christian Dior redesigned its Web site to show the lifestyle behind the brand via images and videos that will likely increase time spent on the site, but the label did not add ecommerce capabilities beyond beauty products.
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Magellan Jets ties Father’s Day, Olympics with special offer
Private aviation company Magellan Jets is presenting a 10-hour card deal, an offer meant to tie together Father’s Day and travel for the 2012 London Olympics.
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Herm├Ęs, Maserati make splash in Robb Report print edition
While some marketers go for a modern and interactive approach to advertising in Robb Report’s Best of the Best issue for the iPad, classic brands including Chanel, Hublot, the Bellagio, Maserati and Lamborghini are going for a more tactile approach in the print version.
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Luxury Collection heads East with largest expansion to date
Starwood Hotels & Resorts’ The Luxury Collection is establishing 10 new properties in the Asia-Pacific region in 12 months, likely due to the surge in luxury spending in the East and to familiarize affluent residents with the brand.
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Hennessy goes with video, authenticity assurance for app focus
LVMH-owned Hennessy just released a new iPad application for its VSOP line that focuses on authenticity assurance, videos and imagery, but does not share pricing or points of retail.
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Ron Arad showcases eyewear collection via private event, site
Architecture and interior designer Ron Arad is marketing his first eyewear collection at a private event in London June 13 and from a new Web site.
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Bally, BMW, Audi and Margiela – News briefs
Today in luxury marketing – Bally aims for greater luxe; China luxury boom fuels record sales for BMW, Audi; H&M said to collaborate with Margiela on holiday collection; Miami travel tips from a luxury hotel concierge.
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Tablets will soon be top, driving engagement and consumer relevance
When it comes to tablets and their ability to engage consumers and entice them with marketing messages, we have not even scratched the surface.
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