The company used Venda’s mobile platform and Digby LocalPoint Storefront to power the mobile site. Heal’s decided to launch the mobile commerce site to give consumers more options to shop its products no matter where they are.

“Heal’s’ key strategy is to provide their valuable customers with access to Heal’s’ products anytime, anywhere from the convenience of their smartphones,” said Dan Lowden, vice president of marketing at Digby, Austin, TX.

“Heal’s’ mobile-optimized Web site is designed to allow consumers to search, browse and buy products whether they are at home, on the go, or in a Heal’s store,” he said.

Founded in 1810, Heal’s is a destination lifestyle store selling a wide range of modern, designer and contemporary furniture, housewares, lighting, accessories and gifts for the home.

Venda’s ecommerce platform offers retailers the scalability, stability and security for deploying world-class ecommerce sites.

Digby enables mobile commerce sites and provides Web-style analytics to the physical retail store – all through their own branded mobile experience.

Shopping experience
Consumers can access the Heal’s mobile site by entering http://www.heals.co.uk on their mobile browser.

The mobile site features large product images with additional views, detailed product descriptions and a homepage banner.

The Heal’s mobile site

Additionally, consumers can shop by category, store locator, as well as use the search bar at the top of the screen to look for something particular.

The Heal’s mobile site also lets consumers browse ratings and reviews to see what others are saying about the products and also features social integration such as Facebook and Twitter, which lets users share their favorite products with friends and family.

Word of mouth
Heal’s will promote the mobile-optimized site across all of their sales channels and through traditional marketing efforts.

“Since 1810, Heal’s has been at the forefront of customer engagement and service in meeting the needs of their customers,” Mr. Lowden said. “They wanted to extend that great experience to mobile to be available to their customers anywhere and at anytime through their new mobile Web site.

“It helps drive new business and provides engagement and support across all channels,” he said.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York