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Has mobile really replaced TV as the first screen for consumers? – Mobile Marketer

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November 21, 2014

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Has mobile really replaced TV as the first screen for consumers?
A report that mobile has pulled off an improbable victory over TV by wresting away the title of top screen is a wake-up call for marketers who need to do a better job of finding ways to connect with consumers across multiple platforms.
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Dove, Kohl’s generate the most love on social media
Unilever personal care brand Dove and retailer Kohl’s landed at the top of social media relationship platform Hootsuite’s monthly Love List acknowledging the brands that saw the most love on social media in October.
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Chipotle sees 20pc of job applications coming from new app
Chipotle Mexican Grill is streamlining its job application process by enabling candidates to apply via a Web-based mobile application program for smartphones and tablets.
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New York Jets excite fans with live video coverage on mobile
The New York Jets football team is partnering with a live video management solution to bring live video coverage from pre and postgame shows, select press conferences and team events to users of its mobile application and Web site.
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Topps’ Facebook and Twitter campaigns propel Bunt app to top spot
By customizing the creative for app installs ads on Twitter and Facebook for specific customer segments, baseball trading card maker Topps drove its Bunt mobile card collecting application to the top of the standings in the baseball app pantheon.
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