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Has BlackBerry failed as a platform for luxury brands?
Since a large number of luxury brands are steadily moving into the mobile arena, one cannot help but notice that the smartphone rein of power has shifted over the past few years, and BlackBerry is decidedly absent.
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Early head-start bodes well for luxury holiday campaigns: Epsilon
Luxury marketers that are looking to make the most of their holiday campaigns are advised to start early and keep pushing post-holiday season, according to a study released by Epsilon.
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Neiman Marcus picks Drew Barrymore for multichannel Art of Fashion push
Department store chain Neiman Marcus tapped actress Drew Barrymore as the next face for its Art of Fashion campaign using social media, print magazines and the retailer’s catalog.
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How global brands can optimize social media outlets
Luxury brands are continuing to expand into foreign markets, and while addressing challenges such as currency and outsourcing, many brands are forgetting to think about social media communication.
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Norma Kamali leverages social media to increase sales, fan base
Apparel and accessories designer Norma Kamali is launching a cross-platform social media effort to gain customers and drive swimwear sales during crucial summer months.
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Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
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Akris, Kiehl’s, Roberto Cavalli and Gilt – News briefs
Today in luxury marketing – Akris to expand store network; Inside Spa 1851, Kiehl’s first full-service spa.
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