Contemporary logo push revitalized interest in Gucci, says CEO
VERSAILLES, France – Serving as a bond to a brand’s past, the logo has long been debated, but contemporary updates can cement brand iconography in fashion’s future, according to Gucci’s president/CEO at The New York Times International Luxury Conference on April 5.
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Changing consumer base demands “feminine” leadership qualities
VERSAILLES, France – Luxury leaders will need to embrace more collaborative characteristics to connect with the new consumer, according to the former CEO of Chanel at The New York Times International Luxury Conference on April 5.
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Harrods rounds up interior trends for style-based inspiration
British department store Harrods is showcasing the diversity of its interior décor offerings with a curated presentation geared toward the local clientele.
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Employee advocacy key to authentic strategic sustainability
VERSAILLES, France – Strategic sustainability should be focused, starting from a brand’s interior before radiating outward toward consumers, according to panelists at The New York Times International Luxury Conference April 5.
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Italian Trade Agency plans to double exports in next five years
VERSAILLES, France – Italian luxury is healthy but underexposed, according to the president of the Italian Trade Agency.
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As purchase channels broaden, aesthetic environment becomes more important
VERSAILLES, France – Changes in the luxury world are bringing design and environment to the forefront, according to a panel at The New York Times International Luxury Conference on April 5.
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Retail winners more comfortable with mobile experimentation: report
Retailers with above-average sales growth are more aggressive than other retailers in trying different mobile strategies before settling on what works best, according to a new report from RSR Research.
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Gucci, Tag Heuer, JetSuite and Trump Hotel Collection – Live news
Luxury Daily’s live news from April 5 – Gucci to merge men’s and women’s wear runway shows; Tag Heuer makes music with millennials through Coachella sponsorship; JetSuiteX opens private jet travel to aspirational audience; Trump Las Vegas continues push against employee unionization.
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Balmain, Iran, Dubai and Lexus – News briefs
Today in luxury marketing – Is Valentino buying Balmain?; Selling luxury in Iran; Dubai still a hotspot for luxury shopping; Lexus presses on with no-haggle pricing as dealers push back.
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Beacons bring attribution within reach for brands and retailers
The solution that the mobile advertising industry historically focused on used the phone’s latitude and longitude coordinates. There are two big flaws with this approach.
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