Harrods breaks first mobile app to drive store traffic
British department store Harrods is breaking into mobile marketing with its first application that serves as a map and information center of the famed Knightsbridge store.
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Rue La La curates new experiences for affluent New Yorkers
Flash sales site Rue La La has expanded its Local Picks feature to the Big Apple where affluent New Yorkers will be presented with behind-the-scenes luxury items and experiences at fleeting prices.
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Maintenance of customer relationships key concern at Luxury Interactive conference
The chief expectation for attendees at the Luxury Interactive Conference: Integrating Your Marketing and Branding Strategies Globally May 24-25 are case studies of luxury brands whose examples will help the industry to more effectively navigate in the future.
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German automakers, Derek Lam and Kiehl’s – News briefs
Today in luxury marketing – BMW, Mercedes, Audi chase Ford’s iPhone crowd; Derek Lam launches 10 Crosby; Kiehl’s taps celebs for new charity; Nearly rich hold back on luxury spending.
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Why marketing programs should begin with mobile
While mobile has been held as the promising new medium, it has really been applied somewhat as an adjunct to most brands’ main marketing programs.
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