Is more TV marketing on the horizon for fashion marketers?
Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.
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Rolls-Royce caters to India’s wealth via physical market presence
Rolls-Royce Motor Cars is furthering its presence in India by opening a third showroom in the country to target the country’s ultra-affluent consumers.
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BCG, Belstaff, Donna Karan, Douglas Elliman, Four Seasons, Graff diamonds, Ipsos MediaCT, luxury, luxury marketing, Luxury Roundtable: State of Luxury 2013, Marketing, Michael Kors, Multichannel, Wall Street Journal
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Barneys tailors shopping for red-carpet goers via Beverly Hills Hotel shop
Department store chain Barneys New York is offering a selection of items worthy of the Academy Awards red carpet to consumers in Los Angeles through a new mini shop.
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Dior showcases Miss Dior fragrance via new Natalie Portman film
French label Christian Dior is flaunting its Miss Dior fragrance through a short film starring longtime ambassador Natalie Portman.
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Gucci, Tom Ford enhance Vanity Fair ads with mobile content
Gucci, Brian Atwood, Donna Karan, Giorgio Armani, Tom Ford and other luxury advertisers are letting readers of the March issue of Condé Nast’s Vanity Fair access additional mobile content through the publication’s iPhone and Android application.
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Mandarin Oriental boosts foot traffic via Art Basel partnership
Mandarin Oriental, Hong Kong, is boosting foot traffic by creating special offers as the official hotel of the inaugural Art Basel May 23-26 in Hong Kong.
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LVMH, Bottega Veneta, Ferrari and Nordstrom – News briefs
Today in luxury marketing – Burberry to Tiffany seen attracting LVMH; Bottega Veneta crosses the $1 billion mark; Ferrari rated world’s most powerful brand ahead of Apple; Nordstrom to pump up Rack, online.
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Do not strand your sales force – mobilize them
It is sink or swim in the world of mobile sales, and one misguided strategic decision can leave an organization gasping for air.
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