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Gucci, Ralph Lauren are 2014 digital geniuses: L2 – Luxury Daily

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December 16, 2014

Gucci campaign image for its Jackie bag featuring Kate Moss

Gucci campaign image for its Jackie bag featuring Kate Moss

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Gucci, Ralph Lauren are 2014 digital geniuses: L2
While less than 5 percent of luxury fashion sales stem directly from ecommerce, half of total sales are influenced by a consumer’s digital interaction, according to a new report from L2.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Saks turns to stylish stuffed bear for gift advice
Department store chain Saks Fifth Avenue is introducing its gift selections with help from a well-connected stuffed animal.
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Graff touts industry expertise to celebrate 10 years in Chicago
British jeweler Graff Diamonds is celebrating the 10th anniversary of its Chicago boutique with a curated collection of high-jewelry on display Dec. 12-21.
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Jaguar Land Rover continues windshield technology advancements
British automaker Jaguar Land Rover is working to eliminate drivers’ blind spots through the introduction of its 360 Virtual Urban Windscreen technology.
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Use mobile to make customers feel cared for: report
Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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Burberry, Anya Hindmarch, Hennessy and Mr Porter – Live news
Luxury Daily’s live news from Dec. 15 – Burberry sticks to British heritage with spring campaign; Anya Hindmarch fosters consumer creativity with interactive sticker shop; Hennessy uses personalized engravings to promote holiday gifting; Mr Porter looks to ignite Christmas spirit.
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Condé Nast, fashion, Louis Vuitton and Loro Piana – News briefs
Today in luxury marketing – Newest Condé fashion mag goes out of Style; Candy Crush: Who will win the fashion version?; Expanded Louis Vuitton store opens in Paris; The story behind Loro Piana’s extremely well-bred wool jacket.
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How mobile changes marketing
In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.
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