Infringements and counterfeits are result of brand’s success: attorney
One of the biggest challenges that luxury brands face with counterfeiting is loss of business in terms of revenue. What should they do to get a handle on this?
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Trump goes with mail for renovated Central Park West hotel
New York’s Trump International Hotel and Tower is personalizing its marketing strategy with direct mail postcards promoting the newly renovated location at One Central Park West.
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Mercedes-AMG model makes South Beach debut for polo event
Eyeing a natural fit, German automaker Mercedes-Benz is raising awareness and showcasing the new 2012 CLS63 AMG model to southern Florida car enthusiasts at the Miami Beach Polo World Cup for a second season.
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Gucci, David Yurman sponsor Vogue app via product push
Conde Nast’s Vogue magazine has updated its mobile application to include sponsored luxury apparel and accessories from Gucci and David Yurman based on the weather and current trends.
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Luxury Web sites sacrifice functionality for aesthetics: executive
Luxury brands take pride in the visual elements of their Web sites, but most seem to care more about looks than if the site is actually functional.
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Hermes, BMW and Dolce & Gabbana – News briefs
Today in luxury marketing – Hermes showcases luxury iPad 2 cases; BMW looking at retaining their No. 1 status for third successive year; Dolce & Gabbana expanding in China; LVMH buys stake in Charles & Keith.
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5 best-practice tips to create an SMS campaign
All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate consideration of all the factors that can make or break the effort.
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