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How to best match celebrities and brands
Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Printemps celebrates spring renewal in 150th anniversary campaign
French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.
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Gucci collaborates with Will.i.am to create wearable tech device
Italian fashion label Gucci is taking on the latest technology with a new smartwatch created in collaboration with rapper Will.i.am.
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Fendi amuses with quirky theories for miniature bags
Italian fashion house Fendi is showing off its “tiny temptations” through a humorous social video musing on their origins.
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Swarovski videos celebrate involvement in the latest retrospectives
Precision cut-crystal maker Swarovski is keeping its fans informed by sharing two behind-the-scenes videos of the brand’s involvement in the latest high-fashion retrospective exhibits.
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Jaguar, Lexus, Audi top consumer satisfaction for dealer services
Most automakers have experienced the media scrutiny and consumer concern of vehicle recalls, but according to J.D. Power 2015 U.S. Customer Service Index Study, owner satisfaction is higher on a recall visit as compared to a repair visit.
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Holt Renfrew springs forward with branded magazine
Canadian department store chain Holt Renfrew is inspiring new season wardrobe updates in its spring magalog set in Miami.
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BMW encourages sustainable thinking among younger generations
German automaker BMW is looking to much younger consumers by opening a think tank for sustainable mobility for seventh and eight graders in Berlin.
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Tag Heuer, Condé Nast Entertainment, Ritz-Carlton and Graff – Live news
Luxury Daily’s live news from March 19 – Tag Heuer combines synergies with Google, Intel for smartwatch; Condé Nast Entertainment boosts ROI through content partnership; The Ritz-Carlton goes down under with Australian properties; Graffs explores its ethos via $40M transformable timepiece.
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Ferragamo, Jimmy Choo, Sotheby’s and luxury malls – News briefs
Today in luxury marketing – Salvatore Ferragamo punches up counterfeit fight; Luxury shoemaker Jimmy Choo to expand in China after earnings rise; Salerooms raise digital stakes in search for growth; Luxury malls bring Gucci within reach of more Chinese.
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Mark the date: April 21. It’s not just another update from Google
From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.
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