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Groupon bolsters mobile database, app downloads via email promotion

May 11, 2011

Local deals giant Groupon is cementing its status in the mobile space by offering consumers $10 when they use the company’s application to buy a deal.

The company released an email yesterday offering its customers a chance to earn $10 in Groupon Bucks. The deal ends May 25.

“Basically it’s a standard CRM promotion,” said Julie Mossler, spokeswoman for Groupon, Chicago.

The email asks current and potential consumers if they have tried the company’s mobile app.

Additionally, the email contains links to several app downloads for Android, BlackBerry, iPad, iPhone, iPod touch and Windows Phone 7 devices.

The Groupon email

Groupon is no stranger to mobile.

Last month Groupon has rolled out its iPhone application in Europe and Asia to bring mobile daily deals to the international market.

Consumers in neighborhoods such as Dundee, Scotland and Britain can access local deals via their mobile device (see story).

Earlier this month, Groupon introduced an iPad application to expand its local deals offerings to a wider range of consumers.

Consumers using the iPad can buy deals near their current location and redeem them electronically (see story).

The Groupon promise
Companies are turning to Groupon to promote and sell their goods and services.

Brands are gradually seeing the mobile apps and sites as an opportunity to reach potential consumers.

Lionsgate partnered with Groupon to promote its new feature film “The Lincoln Lawyer” across the company’s Web and mobile channels.

The two-day promotion, which began March 16, offered Groupon customers a chance to buy tickets to the film for $6 apiece (see story).

In addition, General Mills was the first consumer-packaged goods brand to run a promotion via Groupon.

The company offered consumers a sampler pack worth up to $40 for just $20.

The deal was available to consumers in Minneapolis and St. Paul via mobile and online. It was sold out just hours after its launch (see story).

“We’re looking to activate a portion of our mobile users via this CRM promotions,” Ms. Mossler said.

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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