The 2.0 version of the application also features integrated coupons and shopping list synchronization. Grocery iQ retails at 99 cents.

“The strategy behind the launch was to implement features that users have been clamoring for,” said Brian Weisfeld, chief operating officer of Coupons.com, Mountain View, CA. “Version 2.0 follows closely on the heels of our recently introduced 1.5 version, which provided a host of new features users wanted, including the ability to manage multiple stores and product details including price.”

Coupons.com, a portal for digital savings, has 19.5 million unique monthly visitors. The site carries offers from hundreds of corporations such as Johnson & Johnson, General Mills and Kraft Foods, and works with retailers such as CVS, Walgreens and Kmart.

Saving time and money on mobile
Consumers can now scan bar codes within the application using the iPhone’s camera. Shoppers can scan bar codes on product packaging to automatically add an item to their shopping list.

The application integrates RedLaser bar code reading technology from Occipital.

Grocery iQ now includes coupons from Coupons.com. Consumers can browse and select coupons and print them wirelessly to HP printers or send the coupon to an email address for later use.

The application also has Save to Card coupons, virtual coupons that are loaded directly to grocery store loyalty cards.

Save to Card offers are automatically redeemed at checkout.

Multiple consumers can share a single shopping list with synchronized list sharing.

Coupons.com said the target demographic for the application is consumers 18-years-old and older.

The application is being promoted via online marketing such as search marketing, email and display advertisements. It has also been a spotlighted application in the Apple App Store.

Coupons.com also launched the official Coupons.com application.

The free application makes it easy for mobile users to save with coupons they can print, save to their grocery store loyalty card or redeem at point of sale by showing coupons on their mobile devices (see story).

Mr. Weisfeld said Coupons.com’s mobile applications are designed to help consumers save time and money.

“Saving time on shopping might translate to more time with friends and family,” Mr. Weisfeld said. “Savings on groceries might translate into more money to spend on gifts.

“And, Coupons.com can help save with traditional gifts as well, with up to $10 coupon offers on Hasbro and Playskool gifts,” he said.