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Auctionata/Paddle8 creates context for sales with live storytelling – Luxury Daily

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Staff reports

Re-establishing the identity of the real Swiss watch
The Swiss-made brand has been devalued. It is time to find something new to say, or something more pared back.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Italian jeweler Bulgari is tracing the ways in which its hometown of Rome has inspired its designs through an exhibit at Madrid’s Museo Thyssen-Bornemisza.
Leather goods maker Goyard is putting its rich history on display with a documentary video describing the designer’s family backstory before leather, but still valuing hard work and craftsmanship.
Baby boomers are the leading demographic making up the luxury travel market spend with higher numbers of annual visits, according to Allied Market Research.
Online auction house Auctionata/Paddle8 is appealing to the 21st-century collector with a series of sales presented in an entertaining format.

Bottega Veneta, Yoox Net-A-Porter, The RealReal and Blade – Live news
Luxury Daily’s live news updates from Nov. 28 – Bottega Veneta to present joint men’s and women’s shows; Yoox Net-A-Porter teams with local player for Middle Eastern venture; The RealReal enters bricks-and-mortar retail with temporary holiday shop; Blade revives shuttle service to Miami in time for Art Basel.
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Hermès, logos, Marriott and tiny Teslas – News briefs
Today in luxury marketing – Hermès becomes plaintiff in case against former French security chief; No logo: Why un-branded luxury goods are on the rise; Marriott and Starwood reveal the future of their luxury brands; You know what kids need today? Their own Teslas.
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Inviting nominations for the 2016 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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