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Gorsuch goes for mobile sales with QR code-inserted catalog
Luxury ski and outerwear retailer Gorsuch modernized its Winter 2012 catalog and is driving mobile commerce sales with the insertion of mobile calls-to-action in the mailer.
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How to navigate the Chinese social media landscape
The Chinese social media scene can provide leverage for luxury brands attempting to foray into the emerging market. Unfortunately, with the different social outlets, it can also create a headache for marketers that are used to westernized social networks.
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3pc of US wealthy-demo to increase holiday spending: study
Although affluent consumers’ confidence fell sharply from the spring, there has not been a drop in intention to spend during the holiday season, according to findings from a recent study by the American Affluence Research Center.
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MSC bolsters luxury persona with Yacht Club addition on cruise lines
MSC Cruises is upping the ante on luxury travel with a new Yacht Club aboard its Mediterranean destinations that comes complete with a personal butler and private swimming, dining and spa experiences.
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Hublot embeds smartchip tracking for authenticity assurance
Swiss watchmaker Hublot is actively fighting the battle against counterfeits by inserting a security chip into a majority of branded products.
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Barneys, Versace, Prada and Chanel – News briefs
Today in luxury marketing – Barneys New York plans Chelsea passage expansion; An exclusive behind-the-scenes look at Versace for H&M; Prada to launch jewelry made of crocodile and resin.
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3 design principles for the mobile Web
Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.
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